For Immediate Release
BRIDGEPORT, CT, August 20, 2024 — J Wils, the platinum-certified producer and CEO of LaSmouve Records, today announced his appointment as Le Kool Champagne’s official brand ambassador for Connecticut. The partnership unites J Wils’ dynamic presence in the music industry with the premium champagne house created in collaboration with legendary group Kool & The Gang.
This announcement comes during a milestone year for J Wils, marked by his chart-topping Afropop single “It’s Your Birthday” (distributed by Ingrooves/Fontana/Universal Music Group) and successful collaborations with breakthrough R&B artist Levitation, including their summer anthem “All The Girls” and hit single “Around The Clock.” These recent releases have dominated regional airplay on major stations including Hot 93.7 Hartford’s #1 for Hip-Hop & R&B and 106.3 FM One Love Radio.
“Partnering with Le Kool Champagne feels like a natural evolution in my journey,” said J Wils. “From producing platinum hits for Fat Joe and Terror Squad to collaborating on empowering anthems like ‘All The Girls,’ my career has always been about creating moments worth celebrating. Le Kool Champagne, with its connection to music royalty Kool & The Gang, represents that perfect blend of musical heritage and luxury.”
The partnership will showcase J Wils’ influence across Connecticut through:
- Exclusive performances featuring his latest hits and collaborations
- VIP tastings and listening events at premier Connecticut venues
- Special LaSmouve Records showcase events
- Creative content merging Afropop, R&B, and premium champagne culture
Maurice Thompson, CEO of Le Kool Champagne, expressed enthusiasm about the partnership: “J Wils embodies the sophisticated yet vibrant spirit we value at Le Kool. His understanding of both musical heritage and contemporary culture makes this collaboration especially meaningful.”
This ambassadorship marks another significant milestone in J Wils’ career, which includes producing the platinum hit “My Kinda Girls” for Fat Joe and Terror Squad on Atlantic/Big Beat Records, performing alongside World Star Kizz Daniel in Liberia, and securing partnerships with brands including Broken Shed Vodka and the former 8732 Apparel by Young Jeezy.
About J Wils
J Wils is an accomplished Afropop, Hip-Hop artist, producer, and CEO of LaSmouve Records based in Bridgeport, CT. His multifaceted career includes platinum production credits, chart-climbing singles, and recent successful collaborations with emerging R&B artist Levitation. His latest releases, including “It’s Your Birthday” and collaborations “Around The Clock” and “All The Girls,” continue to dominate regional airplay while maintaining strong ties to his Connecticut roots.
About Le Kool Champagne
Born from a collaboration between Kool & The Gang and Maison Paul Berthelot, Le Kool Champagne represents a unique fusion of music legacy and French champagne craftsmanship. Each bottle embodies the celebration of life, success, and artistic expression.
For media inquiries, interview requests, or partnership opportunities, please contact:
Director of Public Relations
LaSmouve Records
lasmouve@gmail.com
(203) 545-7902